Project
Embark
Disciplines
Design System
Packaging
Project
Embark
Disciplines
Design System
Packaging
Project
Embark
Disciplines
Design System
Packaging
Project
Embark
Disciplines
Design System
Packaging
Project
Embark
Disciplines
Design System
Packaging
Info
The sooner a new brand can connect with its audience, the better its chances for success. Embark offers DNA test kits for dog owners. There’s science, lots of it, but also a healthy sense of play. The brand we created captures this duality with a bold, iconic form and a winking tone of voice. The variable logo showcases the differences between dog breeds but also their common ancestry.
Credits
Designed at MetaDesign San Francisco
Creative Direction: Lindsay Gravette, Hozy Rossi
Lead Designer: Brady Patrick Boyle
Designer: Chin I Lee, Sofia Llaguno
Recognition
Brand New
Info
The sooner a new brand can connect with its audience, the better its chances for success. Embark offers DNA test kits for dog owners. There’s science, lots of it, but also a healthy sense of play. The brand we created captures this duality with a bold, iconic form and a winking tone of voice. The variable logo showcases the differences between dog breeds but also their common ancestry.
Credits
Designed at MetaDesign San Francisco
Creative Direction: Lindsay Gravette, Hozy Rossi
Lead Designer: Brady Patrick Boyle
Designer: Chin I Lee, Sofia Llaguno
Recognition
Brand New
Info
The sooner a new brand can connect with its audience, the better its chances for success. Embark offers DNA test kits for dog owners. There’s science, lots of it, but also a healthy sense of play. The brand we created captures this duality with a bold, iconic form and a winking tone of voice. The variable logo showcases the differences between dog breeds but also their common ancestry.
Credits
Designed at MetaDesign San Francisco
Creative Direction: Lindsay Gravette, Hozy Rossi
Lead Designer: Brady Patrick Boyle
Designer: Chin I Lee, Sofia Llaguno
Recognition
Brand New
Info
The sooner a new brand can connect with its audience, the better its chances for success. Embark offers DNA test kits for dog owners. There’s science, lots of it, but also a healthy sense of play. The brand we created captures this duality with a bold, iconic form and a winking tone of voice. The variable logo showcases the differences between dog breeds but also their common ancestry.
Credits
Designed at MetaDesign San Francisco
Creative Direction: Lindsay Gravette, Hozy Rossi
Lead Designer: Brady Patrick Boyle
Designer: Chin I Lee, Sofia Llaguno
Recognition
Brand New
Info
The sooner a new brand can connect with its audience, the better its chances for success. Embark offers DNA test kits for dog owners. There’s science, lots of it, but also a healthy sense of play. The brand we created captures this duality with a bold, iconic form and a winking tone of voice. The variable logo showcases the differences between dog breeds but also their common ancestry.
Credits
Designed at MetaDesign San Francisco
Creative Direction: Lindsay Gravette, Hozy Rossi
Lead Designer: Brady Patrick Boyle
Designer: Chin I Lee, Sofia Llaguno
Recognition
Brand New
